About

Jason Joyal specializes in trademark, trade dress, copyright, false advertising, and unfair competition litigation and counseling. He represents clients in diverse industries in federal courts throughout the country and routinely before the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB).

With particular experience in contentious matters, Jason helps guide the firm’s clients through all phases of intellectual property enforcement and litigation, including cease-and-desist strategy, initial pleadings, strategic use of pretrial discovery, preservation, collection and searching of electronically stored information (ESI), dispositive motions, mediations, and trial. He has authored many successful briefs, including motions to dismiss, motions for summary judgment, and trial briefs before the TTAB, and has leveraged several others into favorable and cost-effective resolutions. Jason also regularly counsels the firm’s clients on trademark prosecution and enforcement strategy, and on novel issues concerning public domain and the intersection of trademark and copyright law. He also has experience advising and representing insurers on matters involving intellectual property insurance coverage and advertising injury claims.

Clients, colleagues, and leading industry associations consistently recognize Jason as an exceptional intellectual property attorney. He has been named to the World Trademark Review, is recognized by IP Stars and Super Lawyers, and is a committee member with both INTA and AIPLA. Clients “recommend him for trademark and copyright work, particularly for matters in the media and content sphere” while applauding Jason as, among other things, “brilliant at devising and executing impactful litigation strategies,” “incredible to partner with,” “deeply knowledgeable of relevant precedents,” and an “exceptional brief writer.”

Before joining Kelly IP, Jason gained significant intellectual property litigation experience in both the Los Angeles and Washington, D.C. offices of an international law firm. Prior to that, Jason served as a judicial law clerk in the United States District Court for the Central District of California. While clerking in one of the country’s busiest federal district courts, Jason performed extensive legal research and analysis in several Lanham Act and Copyright Act matters, and drafted hundreds of judicial orders and published opinions. While earning his law degree, Jason served as a staff editor for his school’s Law Review and was a winning oralist and writer for the Moot Court Honors Program.

Outside of the office, Jason enjoys spending time with his wife and three boys, cheering for his hometown Dodgers, and playing an occasional round of golf.